Please note that this is Step 1.  After completing this registration from you will receive a confrimation email (check your junk mail, too).  The confirmation letter will provide you with a link to GoToMeetings where you will complete Step 2 by reserving your seat.

Webinar Description:

Join us for a case study on how T-Mobile USA has used social and verbal customer referral marketing to attack aggressive new-subscriber targets in the new age of  consumer-to-consumer marketing. We’ll also share insights into the social intelligence data that a well-designed customer recommendation program can deliver to marketers.  

Speakers:

Alexandra Best, VP Marketing, RewardStream

Alex has more than 15 years’ experience building and leading marketing programs, with extensive experience in lead generation and customer acquisition. At RewardStream, Alex is responsible for lead generation, corporate marketing, and marcom; she also acts as Product Manager for Spark, RewardStream’s first packaged customer recommendation solution. Alex’s background is primarily in B2B technology marketing, but is enjoying working with B2C clients whose customer loyalty and acquisition programs are typically of a much larger scale than her B2B clients in the past.

Haakon Johansen, Director, Customer Loyalty, T-Mobile

Haakon was responsible for T-Mobile’s data revenue, which grew from $2.6B to $4.1B in 2 years. Haakon has developed corporate brand strategies for two major corporations, and designed brand architecture, positioning, corporate name change, logo, visual identity and brand platforms. He’s successfully built more customer oriented organizations and utilized market insights to implement initiatives that increased customer satisfaction, loyalty, and market share. Focus on ROI, which resulted in better results while investing less in marketing campaigns.

For more information please go to: www.womma.org/events/category/webinars/